A working knowledge of recent neuroscience discoveries can help you raise more money. In fact, understanding consumer behavior can help you raise lots more money. This session explores some key principles that influence behavior – and how fundraisers can apply those principles to donors. Don’t worry! You don’t have to be a scientist to understand and use this stuff.
At the end of this session, participants will:
- · Understand why neuroscience is so important to fundraisers
- · Explore some really curious and interesting neuroscience facts
- · Brainstorm how to apply these facts to your fundraising program
- · Learn how to persuade and convince with neuroscience marketing
ABOUT THE PRESENTER:
Simone P. Joyaux, ACFRE, Adv Dip is described as "one of the most thoughtful, provocative, and inspiring" leaders in the philanthropic sector. She's a consultant specializing in fundraising, governance, and strategic planning. She's an author: Keep Your Donors (co-authored with Tom Ahern). Strategic Fund Development (now in its 3rd edition). Firing Lousy Board Members. She presents all over the world. And teaches in the Masters Program in Philanthropy and Development at Saint Mary's University of Minnesota.